1. Enhance and Certify Skills of Tourist Guides and Agents
The project aims to develop and enhance the skills of tourist guides and agents in green and digital marketing, with a focus on designing and promoting sustainable alternative thematic tours.
2. Create a Curriculum and Training Material
Develop a comprehensive curriculum and training materials focusing on alternative tourism, green skills, and digital marketing. These materials will be assessed and certified to ensure quality and relevance.
3. Establish a Certification Scheme
Introduce a certification scheme to recognise and verify tourist guides' and agents' skills and knowledge across all participating EU countries. This will ensure a standardised qualification that is recognised at the European level.
4. Expand Competencies and Tour Portfolio
By enhancing the knowledge and skills of tourist professionals, the project aims to help them expand their tour portfolios with innovative, sustainable tourism products that align with current market trends for nature-based and alternative tourism.
5. Promote Sustainability in Tourism
The project promotes sustainable tourism practices by focusing on environmentally friendly, nature-based tourism that aligns with global sustainability goals and helps mitigate the impact of traditional mass tourism.