Enhancement and certification of tourist guides and tourist agents’ green and digital marketing skills in developing sustainable alternative thematic tours
The ALTER TOURS project, funded by the Erasmus+ programme, aims to enhance the skills of tourist guides and agents in sustainable tourism by focusing on green and digital marketing for alternative thematic tours. The primary target group includes tourist guides, agents, and tour operators across Europe.
The project will work on the enhancement of skills in green and digital marketing for tourist guides and agents; it will develop an extensive curriculum and certification program, contributing to helping them diversify tour offerings with innovative and sustainable products. Additionally, it supports environmentally friendly tourism practices in line with global objectives on sustainability.
Enhance and Certify Skills of Tourist Guides and Agents