Our mission
Enhancing Sustainable Tourism Skills through Green and Digital Marketing
The ALTER TOURS project, funded by the Erasmus+ programme, aims to enhance the skills of tourist guides and agents in sustainable tourism by focusing on green and digital marketing for alternative thematic tours. The primary target group includes tourist guides, agents, and tour operators across Europe. The project will develop a comprehensive curriculum, training materials, and an e-learning platform, culminating in a standardised certification scheme to validate their newly acquired skills.
Goals
Key aims
- Enhance and certify the skills of tourist professionals in designing sustainable tours.
- Promote green and digital marketing strategies in the tourism industry.
- Support the development of environmentally friendly and alternative tourism options.
timeline
24-Month Project to Boost Sustainable Tourism Practices in Europe
The project, set to run for 24 months from December 1, 2023, to November 30, 2025, is designed to foster sustainable tourism practices. It aims to not only enhance the skills of tourist guides and agents but also significantly boost the competitiveness of the European tourism sector, bringing a wave of optimism for the future.
Partners
