This course equips tourist guides, agents, and tourism professionals with green skills and digital marketing expertise to design and promote sustainable, themed tours—born from the EU-funded “ALTER TOURS ERASMUS+ KA220‑VET”.

Structure & Format:

1. Duration: 12 hours of asynchronous learning, accessible entirely online.
2. Modules: Three standalone modules cover:
   1. Green Skills in Sustainable Tourism Development
   2. Sustainable Tourism Digital Marketing
   3. Developing Skills for Sustainable Tourism
3. Each module includes four subtopics and a platform guide, enabling a flexible, personalised learning path that adapts to individual professional needs.

Accessibility:

Designed to run smoothly across desktop, tablet, and mobile devices, the platform supports assistive technologies, ensuring inclusive access for all users.

Developed by:

The course was co-designed and implemented by all project partners—ESCE, RA Solta, iED (Institute of Entrepreneurship Development), Omnia, CCC, and ABAT Balkanian—under the umbrella of the ALTER TOURS partnership.

Why This Course Matters

• Offers multilingual certified training (in English, Macedonian, Greek, French and Slovenian languages) tailored for professionals across EU countries.
• Fosters new competencies in eco-conscious tourism planning and digital strategies to attract modern travellers.
• Supports modular learning, meaning participants can adapt it to their schedule and needs.
• Aligns perfectly with the project’s goal to deliver structured, EU-recognised training and certification for tourism actors.